We know that one of the biggest problems with other ticketing providers is having a way to accurately see tickets sold, transactions processed, how many dollars you’ve brought in over a given time-span, and all the other numbers that make your business tick. That’s why we spent 6 months straight revamping reporting so that Passage now has the most POWERFUL and USABLE event sales reporting system on the planet!
To view your reports:
First, login to your account at http://app.gopassage.com. Then, select "Admin" from your Account drop down menu. Once you are in your admin section, click the "Reports" tab at the top of the page and select from the options of your Tickets, Transactions, Products, or Discounts reports.
The tickets report provides a quick look at the total number of tickets sold, ticket redemptions, discounts used, service fees and taxes applied. These are displayed in the boxes arranged at the top of the tickets report page [displayed above]. The number displayed in the "Total Ticket Price" box is the face value of all of your tickets sold without any fees added or discounts applied. If you are passing the service fee onto your customer, you can use this report to quickly find your total revenue with the following equation: Total Ticket Price + Total Ticket Fee - Total Discounts.
This report also provides you the details on every single ticket for your events: customer name, customer email, payment type, discounts used, date of purchase, and more. When first loading the report all tickets will be displayed. You can narrow this list down by using the filters located in the left hand column. These filters include many levels of specificity to get exactly the information you are looking for:
- Email: Allows you to find the tickets purchased by a specific customer.
- Ticket Type: Want to know which of your ticket types is selling the best? Easily compare them by searching with this filter. Ticket types are arranged by event for easy call up.
- Event Time: Bring up the tickets sold for a specific time slot of your event. Useful in tracking sales for ongoing events with multiple dates and times.
- Payment Type: Filter tickets sold by online credit card sales, in-person credit card sales, in-person, or any combination. Multiple types can be selected.
- Event: Will display all tickets for one of your events regardless of event date/time or ticket type. Useful in tracking total sales.
- Redeemed: Select "Yes" or "No" on this filter to see how many online customers have attended your event. Note: You can also redeem and unredeem customer tickets from your reporting.
- Purchased Date From / To: Track sales over a certain period of time by selecting a beginning date and ending date for sales. To check a single day's sales select the same date for both Purchased Date From and Purchased Date To.
- Redeemed Date From / To: Track ticket redemptions over a certain period of time by selecting a beginning date and ending date for sales. To check redemptions for a single date sales select the same date for both Redeemed Date From and Redeemed Date To.
- Timeframe - Use the Purchased Date From and Purchased Date To filters to narrow down the time. Enter a range of dates there to use this to check weekly or monthly sales, or enter the same date in both daily sales for quickly tracking your deposit schedule.
- In-Person vs Online Sales - Use the Payment Type filter to separate online sales from in-person sales, or vice versa.
- Who made the sale? - If you have employee accounts set up, you can enter that employees Cashier ID as a filter to see the number and amount of sales that employee is responsible for.
Note that the Total Transaction Amount box includes service fees passed onto customers, which are broken down in the boxes just below that. The Total Deposits box is the number you'll want to focus on for tracking deposits made to your account.